Corporation Of London - Roar Beatz - AIM Records - Grime

Information on the Grime Genre

Grime emerged from Bow, East London with its origins on UK pirate radio stations, such as Rinse FM, Deja Vu Fm, Freeze 92.7 & MajorFm.com were essential to the evolution of the genre. At this point the style was known by number of names, including "8-bar" (meaning 8 bar verse patterns), "Nu Shape" (which encouraged more complexed 16 bar and 32 bar verse patterns), "Sublow" (a reference to the very low bassline frequencies, often around 40 Hz), as well as "Eskibeat", a term applied specifically to a style initially developed by Wiley and his collaborators. This indicated the movement of UK Garage away from its House influences towards darker themes and sounds. Among the first tracks to be labelled "Grime" as a genre in itself were 'Eskimo' by Wiley and "Pulse X" by Musical Mob.

Dizzee Rascal and Wiley were among the first to bring the genre to the attention of the mainstream media in 2003-4, with their albums Boy in da Corner and Treddin' on Thin Ice respectively. Dizzee Rascal garnered broad critical acclaim and commercial success with Boy in da Corner winning the 2003 Mercury Music Prize. Grime has received exposure from television stations including Channel U, Logan Sama's show on London station Kiss FM and the BBC's youth oriented digital radio station 1Xtra.

Grime, however, is a cross-pollinated genre, taking influences from a variety of different cultural styles as well as musical ones, and is therefore still in many respects considered to be underground music, even after mainstream exposure. It exists in a largely informal economy in which most artists make their debuts on independently-produced battle DVDs that, like mixtapes are sold out of barbershops and make their way around the city. Artists receive a lot of help from Pirates radio stations which keep the public up to date with the music. Even though Grime is very popular in the UK, many recording labels have yet to acknowledge its presence as a genre that can compete in the global market. There is a perception that international major labels don't understand the value of Grime, as DJ Semtex, an A&R for Def Jam Recordings and also Dizzee Rascal's DJ says, "the biggest conflict I have is with major labels because they still don’t get it". He says that they just don't understand the value of grime, and more so UK music as a whole, as other countries do.